Buenos Aires City Branding Project aims to create fresh, up-to-date branding for the city of Buenos Aires. If there is anything that could characterize Buenos Aires right from the beginning it is harmony. As the city has a rich history of immigration, many cultures have left their imprints on the city. From Europe, the Middle East, the Far East, and neighboring Latin American countries, people have come and found a place in this magnificent melting pot of a city. Therefore, this branding project focuses on bringing different patterns from various parts of the city together to highlight its harmonious character.
The city has been a member of the UNESCO Creative Cities Network in order to promote creativity and creative expressions amongst local industries. This has initiated projects such as The Design District and Bienal Arte Joven (Young Art Biennale). These initiatives were acknowledged throughout the project in order to form a contemporary branding for the city.